"Once upon a time..." most corporations were covered by institutional money market desks, where specialists had tools provided only to the elite brokers that were assigned these prestigious clients. Over time, as spreads narrowed, institutional sales coverage in our industry disappeared. If any of these original institutional salespeople are still working, they have been moved off the trading desk and are part of their broker-dealer’s branch system. As "retail" brokers, they have lost the tools and infrastructure that makes institutional coverage a step above the norm.

Don't be fooled by the word "Institutional" appearing on a business card or website. Without the infrastructure that makes institutional coverage a step above the norm, most corporate investors will never enjoy the tools, information, and ease or convenience associated with true institutional sales coverage.